Inbound Marketing is an important strategy that accompanies consumers throughout their buying journey. From when they don’t even know your company exists to when they have already become customers. Its planning requires attention to some minutiae that sometimes need some time to be effective. But make no mistake, this practice owes its firepower precisely to attention to detail.
After all, the science of developing a professional sales funnel is born from the perfect harmony between some steps such as: defining and knowing your target audience and creating strategic content via blog, videos, social media, and other channels.
Like a lure, we attract the public to the place where the company will be anchored, and there we work on the trust and interaction of this potential customer, until the right moment to pull the line and hook him.
Very good, but the work doesn’t stop there. The maintenance of this customer is just as important as your own attraction and conversion. It is at this point that you must delight this person to the point of turning him or her into a precursor of your brand.
Inbound Marketing solutions offered by Vision:
- Blog posts
- Creation of E-books, infographics and other materials
- Video production
- Social media
- Optimization for SEO
- Results monitoring
- Creation of content tracks
- Marketing automation
Benefits of Inbound Marketing:
- Closer relationship with the public
- Organic and lasting results
- Capturing and converting leads
- Increased flow of site visits
- Strengthened brand authority
- Recurring online presence