Arquivos Digital Marketing | Agência Vision Comunicação

Discover how Inbound Marketing works and how to use it professionally to generate authority, share knowledge, and capture leads. C ith time, the way we do some things changes, gaining new insights and more current approaches. This natural updating of things applies to many different spheres. It has happened and is happening right now. We […]

Digital Marketing

What is Inbound Marketing: understand it simply

Discover how Inbound Marketing works and how to use it professionally to generate authority, share knowledge, and capture leads. C ith time, the way we do some things changes, gaining new insights and more current approaches. This natural updating of things applies to many different spheres. It has happened and is happening right now. We […]

After a year of unexpected events, what can we expect from SEO for 2021? Which trends will be the most important? Here are the 4 SEO trends that we think are most relevant to share with our partners: 1. SEO strategy focused on the user and their search intent The cornerstone of a good […]

Digital Marketing

4 SEO trends for 2021

After a year of unexpected events, what can we expect from SEO for 2021? Which trends will be the most important? Here are the 4 SEO trends that we think are most relevant to share with our partners: 1. SEO strategy focused on the user and their search intent The cornerstone of a good […]

2021 started with new features announced by two of the most used social networks in the world. Seeking a more streamlined design, Facebook has announced some changes to its pages for 2021. Facebook Pages allow companies, artists, and public figures to create a space to update their followers and interact with them. The new changes […]

Digital Marketing

Facebook changes its pages and Instagram tests new Stories format

2021 started with new features announced by two of the most used social networks in the world. Seeking a more streamlined design, Facebook has announced some changes to its pages for 2021. Facebook Pages allow companies, artists, and public figures to create a space to update their followers and interact with them. The new changes […]

But what is the new Clubhouse app? Like every new app, Clubhouse will tread the 3 stages: wave formation, the crest of the wave and the froth :). We are at the exact moment of the wave formation and it repeats an old formula of exclusivity, the scarcity trigger, which is the limited number of […]

Digital Marketing

Clubhouse: An Application Where You Show Your A-Side

But what is the new Clubhouse app? Like every new app, Clubhouse will tread the 3 stages: wave formation, the crest of the wave and the froth :). We are at the exact moment of the wave formation and it repeats an old formula of exclusivity, the scarcity trigger, which is the limited number of […]

You, the marketing professional, are surely already familiar with the old marketing funnel. At the top of the funnel is awareness, followed by engagement, purchase, and retention. Traditional marketing practices are built around this funnel. A potential customer enters at the top of the funnel, becomes an interested consumer, and subsequently a loyal customer. However, […]

Digital Marketing

The new marketing funnel and micro-moments

You, the marketing professional, are surely already familiar with the old marketing funnel. At the top of the funnel is awareness, followed by engagement, purchase, and retention. Traditional marketing practices are built around this funnel. A potential customer enters at the top of the funnel, becomes an interested consumer, and subsequently a loyal customer. However, […]

Twitter has launched a new feature to the social network, called Tip Jar. It enables users to send tips to others, an incentive to facilitate support for the voices that make up a discussion. According to the platform, the Tip Jar was inspired by users adding payment links in viral tweets. Initially, only a select […]

Digital Marketing

Tip Jar: Twitter’s new feature that makes tipping possible

Twitter has launched a new feature to the social network, called Tip Jar. It enables users to send tips to others, an incentive to facilitate support for the voices that make up a discussion. According to the platform, the Tip Jar was inspired by users adding payment links in viral tweets. Initially, only a select […]

The competition for attention on the Internet is fierce. Of this you should already know. We all want our websites on the first page of Google and for our customers to find us easily. But then, how to appear on Google, standing out from the crowd? First of all, it is important that you understand […]

Digital Marketing

How to rank on Google: 8 SEO tips to attract more visitors to your website

The competition for attention on the Internet is fierce. Of this you should already know. We all want our websites on the first page of Google and for our customers to find us easily. But then, how to appear on Google, standing out from the crowd? First of all, it is important that you understand […]

The race to be the favorite social network for content creators remains fierce in 2021. Social networks are launching new features so that these professionals can increase their monetization, as was the case of Twitter, when it launched the Tip Jar tool, as we covered in this article. Now it is Instagram’s turn to offer […]

Digital Marketing

New ways to make money with Instagram

The race to be the favorite social network for content creators remains fierce in 2021. Social networks are launching new features so that these professionals can increase their monetization, as was the case of Twitter, when it launched the Tip Jar tool, as we covered in this article. Now it is Instagram’s turn to offer […]

The goal of a good landing page is to attract more leads and increase conversion rates to boost business. It can be a home page or a standalone page created for a specific campaign, sale, or product. But there is no such thing as the perfect Landing Page. However, if you want to increase your […]

Digital Marketing, Sites and Apps Creation

13 steps to creating efficient landing pages

The goal of a good landing page is to attract more leads and increase conversion rates to boost business. It can be a home page or a standalone page created for a specific campaign, sale, or product. But there is no such thing as the perfect Landing Page. However, if you want to increase your […]

Digital content production was greatly impacted during the pandemic of COVID-19. At the beginning of the pandemic, we observed an increase in the search for materials that would help professionals acquire new knowledge in the face of new unemployment rates. This is when formats such as e-books, white papers, infographics, and educational videos peaked in […]

Digital Marketing

Podcast consumption in Brazil grows during the pandemic

Digital content production was greatly impacted during the pandemic of COVID-19. At the beginning of the pandemic, we observed an increase in the search for materials that would help professionals acquire new knowledge in the face of new unemployment rates. This is when formats such as e-books, white papers, infographics, and educational videos peaked in […]

Digital Marketing

6 steps to creating SEO optimized blog posts

Producing quality content can help your brand’s reputation. But you should already know this! However, there’s no point in producing content if it doesn’t attract an audience to your site. Optimizing your content for SEO, in order to increase its organic reach, is fundamental. Below, check out 6 steps for creating SEO optimized blog posts. […]

Are your efforts still on algorithms? Understand why you should focus on the user when thinking about SEO. Google has been driving major changes on the internet for a while now, and one of them is the constant concern with the user. A movement that has also impacted the performance of major social networks such […]

Digital Marketing

SEO: why should your focus be on the user and not on Google?

Are your efforts still on algorithms? Understand why you should focus on the user when thinking about SEO. Google has been driving major changes on the internet for a while now, and one of them is the constant concern with the user. A movement that has also impacted the performance of major social networks such […]

Surely you have seen these two expressions often. Although similar, these two acronyms are not only differentiated by one letter. They have different meanings and uses, but both have their degree of importance for the day to day life of many companies. Including yours. CEO, in fact, stands for Chief Executive Officer. In general, the […]

Digital Marketing

CEO or SEO? Both have their value to the company

Surely you have seen these two expressions often. Although similar, these two acronyms are not only differentiated by one letter. They have different meanings and uses, but both have their degree of importance for the day to day life of many companies. Including yours. CEO, in fact, stands for Chief Executive Officer. In general, the […]

Learn how unboxing can be a powerful marketing tool. One of the most frequent video trends on social networks, especially on YouTube, is the unboxing. Perhaps you have already watched one when searching for information about electronic gadgets or appliances, for example. Or at least you have come across one on your timeline, which may […]

Digital Marketing

Unboxing: why take your sales strategy out of the box?

Learn how unboxing can be a powerful marketing tool. One of the most frequent video trends on social networks, especially on YouTube, is the unboxing. Perhaps you have already watched one when searching for information about electronic gadgets or appliances, for example. Or at least you have come across one on your timeline, which may […]

Learn why live commerce has the potential to multiply your sales. Success in China and the United States, live commerce is taking its first steps here in Brazil. It is a method capable of promoting very high conversion rates and has been impacting the international market with significant numbers. In China, it is already a […]

Digital Marketing

Live commerce: the modality that moves billions can benefit your brand

Learn why live commerce has the potential to multiply your sales. Success in China and the United States, live commerce is taking its first steps here in Brazil. It is a method capable of promoting very high conversion rates and has been impacting the international market with significant numbers. In China, it is already a […]

Agencia Vision · Why have companies invested in NFT Marketing and what do they get out of it? Understand why companies have invested in NFT Marketing and what they gain from it. A three-letter word has been shaking the world, especially the business world. It is NFT, an emerging technology based on blockchain – similar […]

Digital Marketing

NFT Marketing: the new way to market products and engage the audience

Agencia Vision · Why have companies invested in NFT Marketing and what do they get out of it? Understand why companies have invested in NFT Marketing and what they gain from it. A three-letter word has been shaking the world, especially the business world. It is NFT, an emerging technology based on blockchain – similar […]

Digital Marketing

SMO: How to optimize and increase the relevance of your brand’s social networks

Agencia Vision · SMO: How to optimize and increase the relevance of your brand’s social networks Being present on social networks with relevant content is no longer a differential for companies that want to stand out. With the growth of the online community every year, the brands that work the media strategically and analyze the […]

Digital Marketing

Social Networks: 10 strategies to leverage your brand’s digital presence

Agencia Vision · 10 strategies to leverage your brand’s digital presence In a scenario with more competition, content and new social networks all the time, a succinct and assertive digital media strategy makes it possible to work out a tactical plan aligned to your goals. If you are totally new to social media or want […]

“Please write a text talking about the ChatGPT tool and how artificial intelligence can help communication and marketing professionals”. It only took 1 minute to put that sentence in the search box of the new Artificial Intelligence platform and another 10 seconds for a complete text to start being typed by the computer. The text […]

Digital Marketing

How artificial intelligence can help communication professionals

“Please write a text talking about the ChatGPT tool and how artificial intelligence can help communication and marketing professionals”. It only took 1 minute to put that sentence in the search box of the new Artificial Intelligence platform and another 10 seconds for a complete text to start being typed by the computer. The text […]

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