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Understand what changes with the General Law of Personal Data Protection and the actions your company needs to take to comply and avoid being fined. “Can you tell me your CPF, please?” Between us, who here has not heard this question in a daily moment and found it, to say the least, […]

Sites and Apps Creation

LGPD: questions and answers

Understand what changes with the General Law of Personal Data Protection and the actions your company needs to take to comply and avoid being fined. “Can you tell me your CPF, please?” Between us, who here has not heard this question in a daily moment and found it, to say the least, […]

Who has never found himself wanting to listen to the audio of a youtube video on a subject related to his business niche, and having to keep the app open on his cell phone without being able to touch anything else? 🙂 This trend of listening, and not watching, even made youtube see a product […]

360º marketing

Podcasts in B2B communication, do they work?

Who has never found himself wanting to listen to the audio of a youtube video on a subject related to his business niche, and having to keep the app open on his cell phone without being able to touch anything else? 🙂 This trend of listening, and not watching, even made youtube see a product […]

Surprise your audience with creative experiences and strategies that only a professional Guerrilla Marketing campaign can guarantee. In a general analysis, marketing is a comprehensive science with distinct strategies and approaches. Among these countless practices, there are those that rely on technical lines and more exact formulas, and others that use creativity to ensure […]

Offline Marketing

Guerrilla Marketing: examples of actions that impacted their audiences

Surprise your audience with creative experiences and strategies that only a professional Guerrilla Marketing campaign can guarantee. In a general analysis, marketing is a comprehensive science with distinct strategies and approaches. Among these countless practices, there are those that rely on technical lines and more exact formulas, and others that use creativity to ensure […]

Keep in mind the main points to build a complete integrated communication strategy Ads, social networks, inbound marketing, events, internal communication, offline media… and it’s not over yet! Creating a 360° marketing strategy is a complex job that requires a multidisciplinary team or a partnership with a communication agency. The great challenge is to […]

360º marketing

Create your 360° marketing strategy

Keep in mind the main points to build a complete integrated communication strategy Ads, social networks, inbound marketing, events, internal communication, offline media… and it’s not over yet! Creating a 360° marketing strategy is a complex job that requires a multidisciplinary team or a partnership with a communication agency. The great challenge is to […]

Agencia Vision · 7 marketing trends for 2021 We have never experienced such a huge scope of changes happening simultaneously in our lives as during the COVID-19 pandemic. It has forced us to re-examine strategies for our personal lives and for our businesses. One of these major changes has been how we have come to […]

360º marketing

7 marketing trends for 2021

Agencia Vision · 7 marketing trends for 2021 We have never experienced such a huge scope of changes happening simultaneously in our lives as during the COVID-19 pandemic. It has forced us to re-examine strategies for our personal lives and for our businesses. One of these major changes has been how we have come to […]

2020 is ending and it’s time to start thinking about how your company will perform in 2021. But which marketing tactics to use in the new post-pandemic scenario? How to unite them into an effective strategy? Let’s be honest, you should not choose your B2B company’s marketing strategy from a list of tactics on a […]

360º marketing

B2B Marketing: building a digital strategy to communicate with businesses

2020 is ending and it’s time to start thinking about how your company will perform in 2021. But which marketing tactics to use in the new post-pandemic scenario? How to unite them into an effective strategy? Let’s be honest, you should not choose your B2B company’s marketing strategy from a list of tactics on a […]

In the 1990s and 2000s, the marketing professional’s work focused on billboard, TV, radio and print ads. With the arrival of the digital era, companies absorbed another need: to ensure the integration of their offline marketing with ads (paid media in social and search networks), websites, e-mail marketing, and all other possibilities that digital marketing […]

360º marketing

5 examples of great integrated communication and B2C Marketing campaigns

In the 1990s and 2000s, the marketing professional’s work focused on billboard, TV, radio and print ads. With the arrival of the digital era, companies absorbed another need: to ensure the integration of their offline marketing with ads (paid media in social and search networks), websites, e-mail marketing, and all other possibilities that digital marketing […]

After a year of unexpected events, what can we expect from SEO for 2021? Which trends will be the most important? Here are the 4 SEO trends that we think are most relevant to share with our partners: 1. SEO strategy focused on the user and their search intent The cornerstone of a good […]

Digital Marketing

4 SEO trends for 2021

After a year of unexpected events, what can we expect from SEO for 2021? Which trends will be the most important? Here are the 4 SEO trends that we think are most relevant to share with our partners: 1. SEO strategy focused on the user and their search intent The cornerstone of a good […]

2021 started with new features announced by two of the most used social networks in the world. Seeking a more streamlined design, Facebook has announced some changes to its pages for 2021. Facebook Pages allow companies, artists, and public figures to create a space to update their followers and interact with them. The new changes […]

Digital Marketing

Facebook changes its pages and Instagram tests new Stories format

2021 started with new features announced by two of the most used social networks in the world. Seeking a more streamlined design, Facebook has announced some changes to its pages for 2021. Facebook Pages allow companies, artists, and public figures to create a space to update their followers and interact with them. The new changes […]

Internal marketing

Internal communication in companies: 5 steps to structure it successfully

It is undeniable that two important words for any company, in relation to its employees, are ‘retention’ and ‘productivity’. And to achieve these, engagement strategies are important. An assertive internal communications strategy helps a company build a shared understanding of a brand’s purpose, values, and future, helping to connect employees around a cohesive culture and […]

But what is the new Clubhouse app? Like every new app, Clubhouse will tread the 3 stages: wave formation, the crest of the wave and the froth :). We are at the exact moment of the wave formation and it repeats an old formula of exclusivity, the scarcity trigger, which is the limited number of […]

Digital Marketing

Clubhouse: An Application Where You Show Your A-Side

But what is the new Clubhouse app? Like every new app, Clubhouse will tread the 3 stages: wave formation, the crest of the wave and the froth :). We are at the exact moment of the wave formation and it repeats an old formula of exclusivity, the scarcity trigger, which is the limited number of […]

You, the marketing professional, are surely already familiar with the old marketing funnel. At the top of the funnel is awareness, followed by engagement, purchase, and retention. Traditional marketing practices are built around this funnel. A potential customer enters at the top of the funnel, becomes an interested consumer, and subsequently a loyal customer. However, […]

Digital Marketing

The new marketing funnel and micro-moments

You, the marketing professional, are surely already familiar with the old marketing funnel. At the top of the funnel is awareness, followed by engagement, purchase, and retention. Traditional marketing practices are built around this funnel. A potential customer enters at the top of the funnel, becomes an interested consumer, and subsequently a loyal customer. However, […]

Twitter has launched a new feature to the social network, called Tip Jar. It enables users to send tips to others, an incentive to facilitate support for the voices that make up a discussion. According to the platform, the Tip Jar was inspired by users adding payment links in viral tweets. Initially, only a select […]

Digital Marketing

Tip Jar: Twitter’s new feature that makes tipping possible

Twitter has launched a new feature to the social network, called Tip Jar. It enables users to send tips to others, an incentive to facilitate support for the voices that make up a discussion. According to the platform, the Tip Jar was inspired by users adding payment links in viral tweets. Initially, only a select […]

The competition for attention on the Internet is fierce. Of this you should already know. We all want our websites on the first page of Google and for our customers to find us easily. But then, how to appear on Google, standing out from the crowd? First of all, it is important that you understand […]

Digital Marketing

How to rank on Google: 8 SEO tips to attract more visitors to your website

The competition for attention on the Internet is fierce. Of this you should already know. We all want our websites on the first page of Google and for our customers to find us easily. But then, how to appear on Google, standing out from the crowd? First of all, it is important that you understand […]

Sites and Apps Creation

9 tips for developing websites with brand personality

There is no single, correct way to present your brand online, but there are some elements that are universal. Building an effective website that presents a brand’s personality promotes more connections with the target audience and attracts new customers. A website that ignores or is inconsistent with a brand’s image and personality misses the opportunity […]

The race to be the favorite social network for content creators remains fierce in 2021. Social networks are launching new features so that these professionals can increase their monetization, as was the case of Twitter, when it launched the Tip Jar tool, as we covered in this article. Now it is Instagram’s turn to offer […]

Digital Marketing

New ways to make money with Instagram

The race to be the favorite social network for content creators remains fierce in 2021. Social networks are launching new features so that these professionals can increase their monetization, as was the case of Twitter, when it launched the Tip Jar tool, as we covered in this article. Now it is Instagram’s turn to offer […]

The goal of a good landing page is to attract more leads and increase conversion rates to boost business. It can be a home page or a standalone page created for a specific campaign, sale, or product. But there is no such thing as the perfect Landing Page. However, if you want to increase your […]

Digital Marketing, Sites and Apps Creation

13 steps to creating efficient landing pages

The goal of a good landing page is to attract more leads and increase conversion rates to boost business. It can be a home page or a standalone page created for a specific campaign, sale, or product. But there is no such thing as the perfect Landing Page. However, if you want to increase your […]

Digital content production was greatly impacted during the pandemic of COVID-19. At the beginning of the pandemic, we observed an increase in the search for materials that would help professionals acquire new knowledge in the face of new unemployment rates. This is when formats such as e-books, white papers, infographics, and educational videos peaked in […]

Digital Marketing

Podcast consumption in Brazil grows during the pandemic

Digital content production was greatly impacted during the pandemic of COVID-19. At the beginning of the pandemic, we observed an increase in the search for materials that would help professionals acquire new knowledge in the face of new unemployment rates. This is when formats such as e-books, white papers, infographics, and educational videos peaked in […]

Digital Marketing

6 steps to creating SEO optimized blog posts

Producing quality content can help your brand’s reputation. But you should already know this! However, there’s no point in producing content if it doesn’t attract an audience to your site. Optimizing your content for SEO, in order to increase its organic reach, is fundamental. Below, check out 6 steps for creating SEO optimized blog posts. […]

Agencia Vision · Metaverse: movie talk or marketing strategy? Discover how to look at the metaverse as an opportunity for your marketing strategy. Last year Mark Zuckerberg announced the adoption of a strategy to turn Facebook into a metaverse company within five years. And what does this have to do with your marketing strategy? The […]

360º marketing

Metaverse: movie talk or marketing strategy?

Agencia Vision · Metaverse: movie talk or marketing strategy? Discover how to look at the metaverse as an opportunity for your marketing strategy. Last year Mark Zuckerberg announced the adoption of a strategy to turn Facebook into a metaverse company within five years. And what does this have to do with your marketing strategy? The […]

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