Client: Yandex Ads
Project: Relationship Happy Hour – Ecomm+
Solutions: Complete event planning and execution, creation of a digital communication flow, reception and guest check-in, scenic ambiance design, AI-powered photo booth, curated open bar and open food experience, along with personalized and delicious gifts from Dengo.
CHALLENGE:
Yandex Ads wanted to end the year in a special way — with an event that was more than just a simple Happy Hour.
The goal was to express gratitude, celebrate, and strengthen relationships with partner agencies and strategic clients, bringing together marketing executives, media specialists, and performance leaders in a light and creative environment.
The chosen venue played a key role in setting this celebratory atmosphere. Casa Dengo is a space that blends contemporary design with an artisanal soul — featuring an open chocolate factory that invites guests to experience every detail. The aroma of cocoa, the architecture, and the welcoming vibe created the perfect backdrop for a night of genuine connection.
It had to be surprising.
THAT’S WHERE VISION CAME IN
With over 25 years of experience in the communication and marketing industry, we combine creativity, technology, and strategy to transform concepts into experiences.
We believe the best ideas are born from the greatest challenges — and it was with this mindset that the Yandex Ads project took shape. Our team worked in full synergy to elevate the Happy Hour format, connecting Yandex’s digital universe with the physical experience of a meaningful and memorable gathering.
Solution:
Vision planned and executed the Ecomm+ Happy Hour with a carefully designed journey — from the invitation to the post-event experience.
Integrated Communication and Pre-Event:
Before the night of celebration, a digital communication flow was created, featuring invitations and reminders sent via email marketing and WhatsApp. The personalized cards and visual language reinforced Yandex Ads’ identity, contributing to full guest attendance.
A Reception with Personality:
Upon arrival at Casa Dengo, guests were welcomed by a hostess team responsible for registration and greetings.
A foyer decorated with Christmas-themed accessories set the relaxed tone of the evening — an invitation to interact and take photos right from the first minutes of the event.
The atmosphere combined warmth and sophistication, with Instagrammable panels, integrated visual communication, and scenic decor inspired by Yandex Ads’ visual identity.
Music, Technology, and Flavor: The Three Pillars of the Experience
Vibrant Atmosphere
DJ Alexxia set the tone for the night, transforming Casa Dengo into a dynamic, elegant, and perfect space for networking.
Tech-Driven Interaction
The main attraction was the AI-powered photo booth. Guests could take pictures that were instantly transformed into exclusive artworks featuring Yandex Ads branding.
Flavors and Sensations
The event featured a carefully curated open bar and open food experience, along with a Dengo chocolate table set up to sweeten the end of the night.
The Final Touch
Each guest left with an exclusive chocolate from the brand — a delightful gift that became a symbol of attention to detail and storytelling.
RESULTS:
The Happy Hour became a strategic relationship and experiential branding initiative.
EVENT HIGHLIGHTS
CONCLUSION
With strategy, creativity, and flawless execution, Vision transformed a corporate Happy Hour into a memorable and emotionally engaging experience.
A project that combined technology, branding, and relationship-building into a high-impact initiative — from digital to in-person.
Got a challenge? Vision turns it into an experience.
We create events that bring together strategy, creativity, and emotion in powerful, high-impact actions. Whether it’s to celebrate, activate, or launch, your brand can live something truly remarkable.
Talk to our team on WhatsApp and take your idea to the next level.
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