Brand positioning of the Vileda | Agência Vision Comunicação

Consumer: Vileda

Project: Brand Positioning (Awareness)

Solutions: Creation of the brand’s online presence, with social networks and actions with influencers.

Vileda is a German company (part of the Freudenberg Group) of durable mechanical cleaning products, with utensils developed to bring practicality and efficiency to the homes of its consumers, such as MOPs, brooms, gloves, and cloths. The brand was born in 1948 and is a market leader, performing with excellence in more than 50 countries.

Challenge: Upon entering the Brazilian market, Vileda brified Vision with a mission: the development of a brand awareness campaign, which aimed to make the brand known among its target audience, showing all the superior quality of the products it makes available in the market.

Action with Influencers

Vision was responsible for elaborating and sending a personalized kit, with an exclusive gift, to influencers in targert’s areas of interest, such as gastronomy, home, family, DIY, decoration, well-being, organization, children, travel, and cleaning.

An action was carried out that included the hiring of four influencers to disseminate videos of their “received” on their YouTube and Instagram pages.