Fórmula Natural on: How Vision Built a Digital Ecosystem That Boosted Connections Between Brand, Vets and Pet Owners

The Challenge: Strengthening the Fórmula Natural Line Through Digital Strategy

In an increasingly competitive pet market, Adimax recognized the need to boost the visibility and engagement of its Super Premium line, Fórmula Natural, with veterinarians, retailers, and discerning pet owners. The goal was clear: to build a communication and interaction model that was functional, accessible, and capable of educating and influencing purchase decisions.

It was in this context that Vision was selected to lead the development of a strategic digital solution focused on building a proprietary brand ecosystem.

The Solution: Fórmula Natural on Project

Vision developed an exclusive, interactive platform that connected all stakeholders involved with Fórmula Natural — eliminating communication gaps and delivering high-value engagement. The project included:

• Digital positioning strategy for the Fórmula Natural line;
• Navigation architecture designed to simplify the user journey for both vets and pet owners;
• Creation of educational and technical content with user-friendly language;
• Development of visual assets and UI/UX aligned with brand identity;
• Integrated communication planning with launch actions and ongoing support.

Tangible Results: Relationship and Brand Authority

The solution provided by Vision enabled Adimax to:

• Increase digital relevance of Fórmula Natural among strategic audiences;
• Improve retention of technical product information;
• Establish a proprietary relationship channel with vets and pet owners;
• Strengthen the brand’s authority within the Super Premium segment.

More than just a campaign, this was a long-term platform for performance and engagement, with measurable results aligned with Adimax’s strategic goals.

Your Brand Can Also Go Beyond Traditional Media

Vision is a communication agency with over 23 years of experience, specialized in digital projects, integrated campaigns, inbound marketing, media, and experiential branding. The Adimax case is a clear example of how we turn strategy into results — with technical expertise and creative vision.

Want to see how this could work for your brand?

Let’s talk.
Send us a message on WhatsApp now and discover how to turn your communication challenge into a results-driven project, just as we did with Adimax.

Frequently Asked Questions (FAQ)

What is the Fórmula Natural on project?

It was a digital initiative created for Adimax’s Fórmula Natural line, aimed at connecting pet owners, vets, and retailers through an interactive platform that promotes quality information and brand engagement.

What was Vision’s role in the Fórmula Natural on project?

Vision was responsible for the entire concept and execution of the project: strategy, design, UX, technical content, and digital activation. The goal was to build an ecosystem that would enhance the brand’s digital presence and foster long-term relationships with key audiences.

How did this project help Adimax stand out in the pet market?

The platform improved brand communication, boosted Fórmula Natural’s credibility with professionals and pet owners, and consolidated a proprietary relationship channel focused on high-quality nutrition.

Can companies in other industries benefit from this kind of solution?

Absolutely. Vision applies the same methodology to clients in healthcare, education, technology, industry, and services — tailoring the strategy to fit each market’s specific needs.

How can I find out if Vision is the right agency for my project?

You can contact us via WhatsApp to schedule a conversation. The team will understand your challenge and propose customized solutions, as we did for Adimax.