Vileda - Logo

Consumer: Vileda

Project: Brand Positioning (Awareness)

Solutions: Creation of the brand’s online presence, with social networks and actions with influencers.

Vileda is a German company (part of the Freudenberg Group) of durable mechanical cleaning products, with utensils developed to bring practicality and efficiency to the homes of its consumers, such as MOPs, brooms, gloves, and cloths. The brand was born in 1948 and is a market leader, performing with excellence in more than 50 countries.

Challenge: Upon entering the Brazilian market, Vileda brified Vision with a mission: the development of a brand awareness campaign, which aimed to make the brand known among its target audience, showing all the superior quality of the products it makes available in the market.

Mãe e filha preparando massa - Case Vileda
Mãe e filha preparam massa - Case Vileda Mobile

Action with Influencers

Vision was responsible for elaborating and sending a personalized kit, with an exclusive gift, to influencers in targert’s areas of interest, such as gastronomy, home, family, DIY, decoration, well-being, organization, children, travel, and cleaning.

An action was carried out that included the hiring of four influencers to disseminate videos of their “received” on their YouTube and Instagram pages.

Brindes para influenciadores - Case Vileda
Brindes para Influenciadores - Case Vileda Mobile
Action with the hiring of 4 influencers for dissemination of videos on their YouTube and Instagram pages.
Influenciadora Karol Pinheiro - Case Vileda

Stories: 15

Unique Views: 85.161

Total Views: 1.277.415

Influenciadora Organize sem frescuras - Case Vileda
Organize sem Frescuras!

Youtube channel subscribers: 886,238

Views: 51.755

Likes: 6.800

Comments: 355

Influenciadora Panela Terapia - Case Vileda

Stories: 18

Unique Views: 12.151

Total Views: 218.718

Influenciadora  Lia Camargo - Case Vileda
Lia Camargo – Just Lia

Youtube channel subscribers: 340.866

Views: 21.554

Likes: 3.500

Comments: 116


over 136 thousand

Youtube Views

more than 28 thousand

views on Instagram posts

over 113 thousand

views on Instagram stories

over 1.8 million

of total interactions

Social Media

Vision developed the online presence of the brand in Brazil, achieving more than 12,000 followers for its page.

Posts Midia Social- Case Vileda
Posts Midia Social - Case Vileda


The Vision agency was also responsible for all the creation and development of the brand’s Brazilian website.

Criação e desenvolvimento website- Case Vileda
Criação  e desenvolvimento website - Case Vileda

Printed Material

Vision created printed materials with the developed concept: #BemEstarJunto (Goodbeing Together)

Criação de folheto - Case Vileda
Criação folheto Case Vileda- Mobile



    Agência VisionVision AgencyRua Miguel Sutil, 370
    Brooklin, São Paulo, SP 04583-050 – BrazilBrasil
    Whatsapp: +55 11 5042-2004 
    Email: [email protected]