Client: Veloso Net (mobile operator in the Amazon region)
Project: Communication strategy and digital inclusion campaign in the Amazon
Solutions: Social Media Planning, Audiovisual Production, Digital Campaigns and Media Strategy
Veloso Net is a telecommunications operator focused on expanding connectivity in strategic regions of the Amazon, bringing internet and telephony infrastructure to areas where digital access is still limited.
Vision developed an integrated communication strategy combining content planning, digital campaigns, institutional video production, and influencer activations, creating a narrative that connects technology, regional development, and social impact.
SCENARIO:
Veloso Net
Connectivity Transforming the Amazon
In remote regions of the Amazon, connectivity is not just a technological matter. It represents access to information, digital inclusion, and new opportunities for thousands of people.
It was in this context that Veloso Net, a pioneering operator in the region, took on a strategic role by expanding telecommunications infrastructure and bringing connectivity to areas where internet access was still limited.
To amplify this transformation and position the brand as a key driver of digital inclusion in the Amazon, Vision developed a complete communication and content project, connecting strategy, storytelling, and digital presence.
THE CHALLENGE:
The mission was clear:
Position Veloso Net as a reference in connectivity in the Amazon, highlighting its technological pioneering and its role in expanding internet access in remote regions.
At the same time, it was necessary to communicate that the connectivity offered by the company represented much more than internet speed. It was about regional development, access to information, and new opportunities for entire communities.
The challenge required an integrated approach, combining institutional content, digital campaigns, and audiovisual production to tell this story in an authentic way.
THE STRATEGY:
Vision structured a communication strategy based on three main pillars:
SOCIAL AND TECHNOLOGICAL IMPACT NARRATIVE
Development of a narrative that connects technology, regional development, and digital inclusion.
The communication began to highlight Veloso Net’s role as a driver of transformation in the Amazon, showing how connectivity can bring people, opportunities, and knowledge closer together.
DIGITAL CONTENT AND SOCIAL MEDIA PRESENCE
Planning and production of social media content focused on:
• institutional communication and brand positioning
• benefits of connectivity for the local population
• presentation of the solutions and technologies implemented
• educational and informational campaigns
The pieces explored strong visual language, regional identity, and clear messages about coverage, technology, and social impact.
AUDIOVISUAL PRODUCTION AND STORYTELLING:
To add depth to the brand narrative, Vision also produced an institutional video showcasing Veloso Net’s work in the Amazon.
The content presents the regional context, the technological infrastructure, and the importance of connectivity for communities that are gaining access to quality internet.
This production reinforces the company’s positioning as a pioneer in bringing connectivity to challenging regions.
INTEGRATED COMMUNICATION:
The project involved a comprehensive communication approach:
social vision