Integrated Communication of Unisal | Agência Vision Comunicação

Customer: UNISAL – Centro Universitário Salesiano from São Paulo

Project: Campaign for the Vestibular.

Solutions: 360° campaign with film, radio spot, print media, external media, and online presence.

Integrated communication campaign for publicizing the admission exams for UNISAL (Salesian University Center of São Paulo), created from the brand construction started in the winter campaign, showing a modern, plural and qualified institution.

Vision created an integrated communication campaign, talking to the public at all points of contact. Instead of hiring actors for the campaign, the agency chose to use UNISAL students themselves as the main characters of the pieces, reinforcing the inspirational aspect and the connection with the target audience.

Challenge

Reaffirm UNISAL’s brand positioning, with the construction of an integrated communication campaign for the vestibulars, getting closer to the target audience, with a focus on conversion into enrollments.

Insight

Historically, most college entrance exam campaigns use posed photos of young people with school supplies, always in pieces loaded with information and abusing flat colors, without representing an activity or movement. This initiative strengthens the partnership bonds that are fundamental to maximize experiences and results for everyone involved.

What we create

To get closer to the new generations and generate identification with this audience, Vision chose photos that seek to represent attitude and movement, always using scene elements that were related or linked to the public’s daily life, such as bike, skateboard, bus, in an urban environment. The main characters of the campaign are actually UNISAL students, with their real stories of overcoming and empowerment, further reinforcing the concept of identification.