Project: Brand Positioning (Global Branding)
Nuproxa is a Swiss company specialized in the production and distribution of high-quality natural supplements for the animal health and nutrition industry. With its innovative, scientific and sustainable approach, the brand is present in countries in Europe, Asia and Latin America.
Challenge: The company, founded in 2007 under the name Nutritec International, decided to reposition itself as Nuproxa, inviting Vision Comunicação to format its brand positioning, developing its new visual identity, website and worldwide communication.
Solutions: Vision, with its expertise in integrated communication, launched a holistic look to perform the diagnosis and strategic planning of brand positioning, products and the business itself of Nuproxa. The agency mapped out the market, surveyed the competition, the habits of prospects and customers, in addition to all the branding, including new slogan, official website, social networks, events, on and off-line communication, and other work, promoting a new brand positioning worldwide.
Vision developed the visual identity of the new Nuproxa brand and its Brandbook with all the necessary identity manual, technical details, personality and essence to guide the company’s communication pattern.
Creation of the layout and content for Nuproxa’s global website, allowing the viewing of history, products, distribution network, suppliers and brand news in English, Spanish and French.
Scripting, production, and execution of videos about the brand and its products – based on its mission, vision, and values – for exhibition at trade shows and events worldwide, creating impactful messages for all interested audiences.
Creation and production of the institutional communication of Nuproxa’s activities in fairs, published in several international vehicles.
Creation and development of an application with exclusive content for salespeople and distributors.