Client: Huawei
Project: 360º Video for Huawei | Immersive Experience of the Janaúba Solar Power Plant at Intersolar – Vision Agency
Context: Huawei is a Chinese multinational globally recognized for its innovation in advanced technology solutions and clean energy projects. It is the technology provider for the Janaúba Solar Complex, one of the largest solar parks in Latin America, operated by Elera Renováveis.
With an installed capacity of 1.2 GWp, the complex is capable of powering 1.8 million homes. Its 20 solar parks span 3,069 hectares and host 2.2 million solar modules, covering an area equivalent to 4,300 football fields.
CHALLENGE:
How can we bring this massive structure to Intersolar, the largest solar trade fair in Latin America? The distance and scale of the project make it difficult for stakeholders and the general public to fully grasp the magnitude and technological innovation involved.
It was essential to find an innovative way to deliver this experience to the audience, clearly and engagingly highlighting the strategic importance of renewable energy for the sector’s sustainable future.
VISION’S SOLUTION: IMMERSIVE 360º VIDEO
Through creativity, research, and dedication, we developed an immersive 360º virtual reality video that takes viewers on a guided journey through the solar complex. The video offers an aerial view of the plant, revealing its full scale and grandeur. It allows for an exploration of the entire park, showcasing its complexity and the technology behind it, while clearly highlighting Huawei’s key role in driving the clean energy revolution in Brazil.
We used advanced resources to bring the audience closer, optimize time, and provide an immersive experience in an impressive universe.
Watch the video and explore the park in detail by moving your mouse:
Explore the Wind Power Plant of Elera Renováveis in 360°
ANIMATIONS FOR LED PANELS:
We also created animations for the LED panels at the trade fair, showcasing Huawei’s various photovoltaic energy solutions.
These animations clearly and engagingly highlight the technological advantages and energy efficiency of the products, helping visitors better understand how Huawei is driving innovation in the solar energy market.
RESULTS AND IMMEDIATE SUCCESS
The project was an immediate success at Intersolar, attracting everyone from investors and executives to renewable energy enthusiasts. The high visitor flow generated qualified networking, brand exposure, and positioned Huawei as a leading player in solar technology. The experience sparked valuable conversations, strengthened relationships with key stakeholders, and established the booth as a standout reference at the event.
FOLLOW-UP: INTERNAL MARKETING FOR ELERA RENOVÁVEIS
The success of the project led to the creation of a new campaign, this time aimed at an internal audience.
When Elera Renováveis, the builder of the Janaúba Solar Complex, watched the immersive video produced by Vision, the team was deeply moved. The experience was so impactful that the company decided to bring it in-house through a groundbreaking internal marketing initiative.
The goal was to offer employees based in São Paulo the chance to explore Latin America’s largest solar park in an immersive way. Although they were technically familiar with the project, many had never physically visited the site. Through virtual reality, they were able to experience firsthand the scale and technological innovation of the Janaúba Solar Complex.
IF YOU HAVE A CHALLENGE AND ARE LOOKING FOR CREATIVE SOLUTIONS, GET IN TOUCH WITH US
We believe that every communication strategy should be as unique as your company. We work with a 360º approach, offering everything from digital and offline campaigns to corporate events and audiovisual production. Our portfolio includes successful projects with major brands such as Microsoft, Nestlé, Unilever, Chevrolet, and many others — always focused on results and innovation.
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