Case: Ezzepay na Feira BIZ Sigma
Client: Ezzepay
Project: Presence at BIZ Sigma Fair in São Paulo/Brazil
Soluções: Stand, Brand Activation, and Lead Generation
EzzePay is a platform that offers the best online payment solutions for your business with total security, efficiency, receiving, and increasing revenue.
CHALLENGE:
Ezzepay, a new company in the iGaming and sports betting market, needed to establish its presence at the most important event in the sector in Latin America, the BIZ Sigma Fair. It was their first exhibition at fairs and events, and the goal was to attract visitors, generate qualified leads, and increase brand recognition.
SOLUTION:
Vision developed a complete and integrated strategy to ensure a remarkable and effective presence for Ezzepay at the fair. The approach included:
STAND PLANNING AND MANAGEMENT:
● Stand Setup: Creation of an attractive and functional space with personalized adhesive panels, Totem/Game for visitor registration and distribution of giveaways, brochures, videos, etc., and a welcoming environment to receive visitors.
● Totem Touch – Slot Machine: Development of an interactive totem with a slot machine theme to attract visitors, distribute giveaways, and facilitate lead generation.
● Institutional Video: Production of an institutional video to be shown at the stand, highlighting Ezzepay’s services and value proposition.
● Uniforms for Participants: Personalized polo shirts.
STAND PLANNING AND MANAGEMENT:
● Stand Setup: Creation of an attractive and functional space with personalized adhesive panels, Totem/Game for visitor registration and distribution of giveaways, brochures, videos, etc., and a welcoming environment to receive visitors.
● Totem Touch – Slot Machine: Development of an interactive totem with a slot machine theme to attract visitors, distribute giveaways, and facilitate lead generation.
● Institutional Video: Production of an institutional video to be shown at the stand, highlighting Ezzepay’s services and value proposition.
● Uniforms for Participants: Personalized polo shirts.
BRAND ACTIVATION:
● Receptionists: Hiring and training of receptionists to welcome visitors, interact with them, and encourage them to use the touch totem.
● Giveaway Distribution: Planning and distribution of personalized giveaways, including pins, lanyards, pens, and buttons.
● Graphic and Digital Materials: Development of all necessary graphic and digital materials for activation before, during, and after the event.
COMMUNICATION PLAN:
Creation and execution of a complete communication plan, including email marketing, social media posts, and a landing page for lead generation.
OPERATIONAL MANAGEMENT:
Security, Cleaning, and Catering: Comprehensive management of security, cleaning, and catering services during the event to ensure a flawless experience for visitors.
RESULTS:
Ezzepay’s presence at the BIZ Sigma Fair was an absolute success:
Increased Brand Recognition: Ezzepay managed to stand out as a new and innovative company in the iGaming and sports betting sector.
Generation of Qualified Leads: The touch totem and interactive approach focused on generating qualified leads and meetings during the fair.
Engagement and Interaction: The combination of trained receptionists, attractive giveaways, and effective communication resulted in a high level of visitor engagement.
CONCLUSION:
Vision demonstrated its expertise in serving global clients in the iGaming and sports betting market, offering creative and integrated solutions that exceed expectations. Our work encompasses not only the Brazilian market but also the international one, always ensuring impressive results and a strong presence at strategic events.
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