Huawei - Airport Media | Agência Vision Comunicação

Client: Huawei Cloud
Project: OOH and DOOH Media Campaign in Airports

About Huawei Cloud: Huawei Cloud, Huawei’s global cloud services platform, sought to strengthen its presence in the Brazilian B2B market as the preferred choice for companies seeking innovation, security and high performance. Vision was the chosen partner to deliver this message directly to executives and decision-makers in high-traffic locations, such as strategic airports.

STRATEGIC COMMUNICATION:

VisiON implemented a comprehensive communications strategy. Carefully positioned videos and digital displays ensured that Huawei Cloud’s message reached a wide audience, with a range of interests and backgrounds.

STRATEGIC COMMUNICATION:

VisiON implemented a comprehensive communications strategy. Carefully positioned videos and digital displays ensured that Huawei Cloud’s message reached a wide audience, with a range of interests and backgrounds.

PROJEct:

The project consisted of a robust Out-of-Home (OOH) and Digital Out-of-Home (DOOH) campaign, focused on São Paulo airports, with a focus on Congonhas. The strategy was designed to impact business travelers during strategic moments, such as arrival and boarding, through persuasive communication that highlighted the success stories of companies that boosted their operations with Huawei Cloud, including big names such as Reclame Aqui and GWM Automóveis, whose cases were promoted throughout the six-month campaign.

CHALLENGE:

The big challenge was to ensure high visibility for Huawei Cloud in a highly competitive and high-cost environment, while making efficient use of the available budget. It was essential to develop a campaign that communicated Huawei Cloud’s innovation and ability to transform businesses, all while maintaining an investment that remained within Huawei’s financial targets.

SOLUTIONS:

To expand Huawei Cloud’s reach among corporate audiences, Vision developed an ongoing six-month OOH and DOOH media campaign. The strategy alternated different messages and use cases each month, reinforcing the platform’s multiple differentiators. The digital pieces were positioned in high-traffic areas at Congonhas Airport — such as the arrivals tunnel and pre-boarding columns — ensuring direct and recurring exposure to executives in transit and decision-makers.

SOLUTIONS:

To expand Huawei Cloud’s reach among corporate audiences, Vision developed an ongoing six-month OOH and DOOH media campaign. The strategy alternated different messages and use cases each month, reinforcing the platform’s multiple differentiators. The digital pieces were positioned in high-traffic areas at Congonhas Airport — such as the arrivals tunnel and pre-boarding columns — ensuring direct and recurring exposure to executives in transit and decision-makers.

Additionally, 10-second animations were created that highlighted the results achieved by Huawei Cloud partners, such as Reclame Aqui and GWM Automóveis, communicating the benefits of the cloud solution in a direct and impactful way. This approach ensured a highly effective visual and informative appeal.

RESULTS:

With this strategy, Huawei reached its target audience comprehensively, using a combination of OOH and DOOH media to ensure a memorable and effective presence at the airport. In addition to achieving a significant volume of views, Vision optimized the budget, generating significant savings. The campaign solidified Huawei Cloud as a trusted, advanced technology brand, increasing its awareness and attracting new business interest in its cloud solutions.