Client: Brother International Corporation of Brazil
Project: Development of the POS Kit with Augmented Reality
Founded in Japan in 1908, Brother is one of the leading global technology companies, with over a century of innovation in printing, identification, fashion, and manufacturing solutions. With a presence in over 30 countries and distribution in more than 100, Brother is synonymous with quality and innovation.
CHALLENGE:
Brother frequently runs campaigns at Points of Sale (POS) and faced the challenge of increasing the creativity of its campaigns while maintaining cohesion with the existing Key Visual and ensuring prominence at the POS.
SOLUTION:
Vision developed a creative and interactive solution by integrating technology and communication through QR Codes embedded in the POS kit materials. These QR Codes directed users to an Augmented Reality (AR) experience, highlighting Brother’s product features and uses, without the need for app installation.
This approach not only increased the attractiveness of the materials at the point
of sale but also generated more buzz and engagement with the brand.
RESULTS:
Engagement with the POS materials was significant. The Augmented Reality provided better visualization and understanding of the products, establishing Brother as an innovative brand in the printing and technology sector. Thus, Vision not only met the proposed challenge but also enhanced interaction at the POS, boosting sales and strengthening the brand’s image.
HIGHLIGHTS:
• Innovation and Interactivity: Augmented Reality provided an immersive experience for customers.
• Direct Engagement: The QR Code made it easy to access detailed product information.
• Efficiency at the POS: The developed materials ensured prominence at the point of sale, strengthening the brand’s presence.
KEY FEATURES:
Augmented Reality
experience without the need
for an app.
Specialized technical support
to ensure the proper
functioning of the materials.
Diverse POS kit to meet
various needs at the
point of sale.
QR Codes for quick
access to product details
and features.
Augmented Reality
experience without the need
for an app.
Specialized technical support
to ensure the proper
functioning of the materials.
Diverse POS kit to meet
various needs at the
point of sale.
QR Codes for quick
access to product details
and features.
IT’S NOT JUST FOR THE TECHNOLOGY SEGMENT:
Although Vision developed this solution for Brother, the approach is versatile and can be adapted
for any sector looking to innovate and stand out at the point of sale.
social vision