Thinking about 360º Marketing means investing in broad and complementary strategies that do not focus on just one area or communication channel. Within this concept, it is possible to understand that each target audience, a primary asset of a business, can pass through different impact channels, creating the need for multiple journeys. Therefore, with an […]
“Please write a text talking about the ChatGPT tool and how artificial intelligence can help communication and marketing professionals”. It only took 1 minute to put that sentence in the search box of the new Artificial Intelligence platform and another 10 seconds for a complete text to start being typed by the computer. The text […]
360° Communication or Integrated Communication are terms used to represent strategies that encompass the entire customer journey, focusing on more than one area or communication channel. We often see companies of various segments and sizes replicating content on all available channels to reach their audiences. But is this enough to generate business? The answer is: […]
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