Corporate Experience Events: How Vision Builds Relationships Between Brands and People

What Are Corporate Experience Events?

Corporate experience events are strategic projects designed to foster relationships, engagement, and brand recall. Unlike traditional events, they prioritize immersion, interaction, and context, rather than just logistics and scheduling.

Vision as a Producer of Strategic Corporate Events and Brand Experiences

Vision has been producing corporate events for over 20 years, creating experiences that genuinely connect brands and people. Every project is born from a clear strategy, with concepts, scripts, and execution aligned with the client’s objectives.

Corporate Experience Events Produced by Vision

Relationship Experiences for Microsoft

Vision has produced weekend experience events for Microsoft, taking the families of directors and CEOs for a full immersion. We created networking moments with exclusive experiences and content for the CEOs, while spouses and children enjoyed the resort’s facilities. As part of the experience, we also provided an exclusive golf outing, strengthening relationships in a high-end environment with genuine interaction between the brand and its audience.

C-level Gourmet Dinners for Dell and HP

For executive audiences, Vision developed exclusive gourmet relationship dinners for Dell and HP. These gatherings strengthen the brands’ premium positioning by prioritizing relevant conversations, high-level networking, and trust-building.

Events in Stadiums and Sports Arenas: Emotion as a Strategy (Oracle and Alteryx)

Vision also organizes corporate events in emotionally charged environments, such as the Neo Química Arena for Oracle, the Morumbi Stadium for Alteryx, as well as the Allianz Parque. These venues transform events into memorable experiences, enhancing brand impact and event recall.

Why Do Corporate Experience Events Deliver Better Results?

Corporate experience events yield better results because they create emotional engagement, stimulate authentic conversations, and generate strategic content. Furthermore, they extend the event’s lifecycle through video case studies, documentation, and post-event activations.

Frequently Asked Questions About Corporate Experience Events

What does a corporate event production company do?

A corporate event production company plans, creates, and executes strategic experiences, from concept to operation, turning the event into a communication asset (content, documentation, and follow-up initiatives).

What is the difference between a traditional event and an experience event?

Traditional events focus primarily on structure and logistics. Experience events focus on immersion, interaction, and relationships, generating brand recall and ongoing value.