Commercial promotions are vital in the corporate universe, acting as a powerful lever in the world of marketing. At Vision, our expertise spans the creation of memorable and effective commercial promotions. Our service package includes the development of attractive Key Visuals (KVs), the creation of engaging communication pieces, detailed drafting of regulations, streamlined authorization processes, and complete management of promotions, extending to prize procurement and delivery.
Our extensive experience is marked by successful campaigns for major names such as GM, Microsoft Xbox, and LG. These actions demonstrate our ability to create promotions that not only drive sales but also strengthen consumer relationships, reinforcing brand image. Our cases for GM (See the GM case here) and Microsoft Xbox (Check out the Xbox case here) illustrate our commitment to significant results and lasting customer relationships.
Commercial promotions are rigorously regulated by the Ministry of Finance, following specific rules to ensure transparency and legality of operations. Among the most common modalities are sweepstakes, gift vouchers, and contests, each with its own characteristics and distinct rules. For example, sweepstakes are often based on results of federal lotteries, gift vouchers ensure instant prizes, and contests involve criteria such as skill or intelligence tests.
Only duly established legal entities with up-to-date tax obligations are authorized to promote such events. The necessary documentation, deadlines for authorization requests, and payment of the inspection fee, which varies according to the total value of the prizes, are crucial aspects of the process. Compliance with these regulations ensures the effective and legal execution of promotions.
Successful commercial promotions are not limited to driving temporary sales; they have the potential to create a deep and positive relationship with consumers, increasing brand loyalty. Therefore, it is essential for companies to follow legal guidelines to avoid penalties and ensure efficient execution of promotions.
In this scenario, Vision positions itself as a strategic partner for companies seeking to innovate and capture market attention. With an unwavering focus on innovation and value creation, we are always ready to help our clients achieve new levels of success.
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