Client: Santa Edwiges
Project: Incentive campaign by Santa Edwiges for sales promoters across Brazil.
Solutions: Mobile app for promoters, web platform for administrators, strategic communication via WhatsApp, continuous technical support, and a dedicated verification process.
CHALLENGE:
Santa Edwiges is synonymous with tradition and flavor. For over 35 years, it has transformed butter cookies, cakes, and panettones into small masterpieces. All with that artisanal touch that makes the difference.
But, this time, the brand wanted more. It wanted to create a national incentive campaign, engage sales promoters throughout Brazil, and transform POS into irresistible showcases. The challenge was significant: to automate manual processes, eliminate inconsistencies in the submission of evidence, and create communication that needed something more. It needed impact. It needed more results.
THAT’S WHEN VISION CAME INTO PLAY:
With over 20 years of expertise in uniting creativity and technology, we simplified the complex and engaged promoters like never before. During the three-month campaign, the turning point was the development of an integrated ecosystem, highlighted by an intuitive app and a web platform that revolutionized campaign management.
App for promoters on the App Store and Google Play, allowing for real-time photo submissions from the POS, with tools to register creativity and effort.
Web platform for administrators: real-time tracking of submissions, rigorous photo analysis, fraud detection and generation of detailed reports.
Dedicated validation process: a full-time team working 7/7, ensuring compliance and transparency in the process.
Proactive technical support: more than 100 hours dedicated to solving queries and continuously improving the platform, ensuring a smooth experience.
Strategic communication: a constant flow of messages sent via WhatsApp, including weekly passwords, guidance, and information about awards.
RESULTS THAT MADE HISTORY
The campaign registered over 10,000 photos submitted, with approval rates reaching 85%. Several regions stood out for their high volume of engagement, thanks to clear communication criteria and continuous support. The POS were transformed into true brand experiences, with promoters competing and delivering results aligned with Santa Edwiges’ goals.
More than just numbers, the impact was felt in the trust and alignment among all involved. After all, when a process is well-designed, the result is magical.
With Vision, Santa Edwiges didn’t just run a campaign: it set a benchmark in the sector.
GOT A CHALLENGE?
Vision transforms incentive campaigns into true engines of engagement and results. More than just meeting goals, we create experiences that motivate, connect, and transform.
With tailor-made strategies and sharp creativity, we bring to life campaigns that engage your team and boost your business, making every participation unique and memorable.
Ready to turn your challenge into a success story? Let’s do it together!
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