Client: Oracle
Project: Planning and execution of the Oracle AI Workshop event at Arena Corinthians (Hub Fiel)
Solutions: Creation and execution of a full-scale event for Oracle, combining technological infrastructure, thematic environment, and thrilling experiences such as a tour of Arena Corinthians.
CHALLENGE:
To deliver a technical event focused on practical experience (Hands-On) and immersion for 200 strategic Oracle guests, in a venue with strong emotional significance — Neo Química Arena, home of Corinthians. Oracle needed a smooth production, visually impactful and with complete infrastructure for a day of intense activities in an unconventional setting.
EXPERIENCE:
What happens when technology, soccer, and experience meet? Press play and see what the Oracle AI Workshop was like!
EXPERIENCE:
What happens when technology, soccer, and experience meet? Press play and see what the Oracle AI Workshop was like!
SOLUTION:
Vision developed a complete event production
and operation plan, with highlights including:
Structure of the plenary with LED screen, powered desks, and school-style furniture so that everyone could use their laptops for hands-on immersion in Oracle AI technologies;
And we include a guided tour of all the stadium facilities… the icing on the cake!
Accreditation area, welcome coffee and organized cloakroom;
Complete visual communication in railings, backdrops, stage and themed dividers;
Emotional activation with a guided tour through the locker rooms, backstage, and field of Arena Corinthians;
Closing with an exclusive happy hour on the stadium’s Deck, featuring a breathtaking view.
Everything was planned to create an emotional connection with participants,
enhancing Oracle’s brand storytelling in an unforgettable setting.
RESULT:
The event achieved full attendance: 100% confirmed presence,
with zero dropouts. In a single day, guests experienced:
High-level networking
Emotional connection with the brand through a unique experience in the world of football
Technical hands-on activities (Hands-On)
The feedback was extremely positive, reinforcing Oracle
as an innovative brand that stays close to its stakeholders.
HIGHLIGHTS:
Full Sensory Experience: Interaction with technology + emotion inside the stadium.
Agile Production:
Planning, set design, and execution in a short timeframe.
Brand Experience:
Integrated visual communication reinforcing the brand at every touchpoint.
Zero Dropouts:
100% attendance from all invited guests.
AND IT DOESN’T HAVE TO BE ABOUT FOOTBALL!
The structure developed for Oracle can be adapted to other contexts, such as trainings, product launches, trade shows, or relationship experiences — in any setting that demands immersion, impact, and performance.
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