Client: LG
Project: Nossa Arena
Solutions: Event planning and executive production, with full operation management,
development of communication materials and creation of an integrated brand experience.
Project Summary
Campaign type: Gamified sales incentive campaign
Audience: Promoters and merchandisers
Goal: Engage field teams and improve point-of-sale execution
Solution: Platform with quiz, ranking, photo submissions, scoring, rewards and dashboard
Results: 100% adoption in 2 days, 174,000 photos submitted and 730% growth compared to the previous campaign
An incentive campaign created to turn point-of-sale routine into sales results.
To engage LG promoters and merchandisers across Brazil, Vision developed Nossa Arena, a gamified incentive campaign that connected training, product placement, competitor conversion, evidence submission and rewards in a single platform.
Each action completed at the point of sale generated points, moved the ranking and encouraged the field team to participate more, sell better and prove their deliveries with photos and data.
CHALLENGE:
How could we engage a national team of promoters and merchandisers in an incentive campaign capable of generating fast adoption, increasing point-of-sale execution and turning commercial goals into active participation?
LG needed to mobilize professionals spread across Brazil to carry out actions such as competitor conversion, product placement, quiz-based training and submission of proof photos. The challenge was to create a simple, motivating and measurable dynamic capable of turning operational tasks into a competition with real results.
SOLUTION:
A gamified sales incentive campaign for promoters and merchandisers, including strategic planning, a digital platform, scoring mechanics, ranking, visual communication, operational management and real-time performance tracking.
How? We combined a gamified dynamic with the promoters’ daily routine. Quiz-based training to keep the team sharp, product placement challenges to encourage conversion and a simple yet efficient system for submitting photos. Each action earned points and, like in any good competition, everyone wanted to reach the top of the ranking.
And the best part: accumulated points could be exchanged for a range of prizes, turning effort into reward.
To track campaign results, the client had access to a complete dashboard, displaying all action numbers and indicators in real time. This made it possible to plan and adjust direction with precision, always based on data.
For the promoters, the platform was intuitive, easy to navigate and, of course, fun to use.
More than a campaign, it was a boost of purpose: “every photo, every action and every conversion counts.” And the result left no doubt.
RESULTS:
2 days to full adoption
100% participation. When the incentive is clear and the dynamics are attractive, nobody is left out.
174,000 photos submitted
A number that may sound exaggerated, but it is not. It represented a 730% increase compared to the previous campaign.
Real engagement
Each photo, quiz and activated point of sale showed how connected the team was to the challenge.
CONCLUSION:
When the challenge is big, the ideas need to be even bigger. The campaign not only exceeded expectations but also proved that, with a strong idea and flawless execution, any goal can become an opportunity.
And the best part? When the team wins, the brand stands out.
HAVE A CHALLENGE?
Vision turns challenges into memorable experiences. Whether it is an event, digital campaign or launch, we create unique moments that connect and make an impact.
With tailored strategies and plenty of creativity, we take your project to another level, helping it stand out in any channel.
Ready to turn your challenge into a success story? Let’s do it together!
Frequently asked questions about the LG Nossa Arena campaign
What was the LG Nossa Arena campaign?
LG Nossa Arena was a gamified sales incentive campaign created to engage promoters and merchandisers in point-of-sale actions across Brazil. The initiative turned training, product placement challenges, competitor conversion and proof photo submissions into a scoring, ranking and rewards dynamic.
What was the goal of the campaign?
The goal was to increase field team engagement, encourage proper execution of point-of-sale actions, improve the placement of LG products and generate measurable data on the performance of promoters and merchandisers.
How did the gamified campaign work?
Each participant completed missions at the point of sale, such as answering quizzes, submitting photos, proving product placement actions and registering conversions. Each activity generated points, which fed a real-time ranking. Accumulated points could be exchanged for prizes, making participation simpler, more competitive and more motivating.
What resources were used in the campaign?
The campaign included a digital platform, training quiz, photo submission system, participant ranking, scoring mechanics, rewards, a real-time tracking dashboard and communication materials to mobilize the team.
What were the campaign results?
The campaign reached full adoption in just 2 days and generated 174,000 photos submitted by participants, a 730% increase compared to the previous campaign. The result demonstrated strong field team engagement and greater control over the execution of actions at points of sale.
What types of companies is this kind of campaign recommended for?
Gamified incentive campaigns are recommended for companies with sales teams, promoters, sales representatives, distributors, indirect channels, franchises or field teams that need to increase engagement, standardize execution and track results in real time.
Frequently asked questions about gamified incentive campaigns
What is a gamified incentive campaign?
A gamified incentive campaign is a strategy that uses game mechanics, such as points, rankings, challenges and prizes, to engage commercial or operational teams around specific goals.
Who was the LG Nossa Arena campaign created for?
The campaign was created for LG promoters and merchandisers working at points of sale across Brazil.
What was the campaign’s main differentiator?
The main differentiator was turning routine point-of-sale tasks into a competition with scoring, ranking, rewards and real-time performance tracking.
Does Vision develop sales incentive campaigns?
Yes. Vision creates incentive campaigns, gamified actions, digital platforms, visual communication and engagement strategies for sales teams, channels, promoters and field teams.
social vision